GenAI KPIs Quick Reference

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The 12 new Key Performance Indicators for the AI era. Traditional SEO metrics don't capture AI visibility—these do.

Source: 12 New KPIs for the GenAI Era

The 12 KPIs at a Glance

┌─────────────────────────────────────────────────────────────────────┐
│                    GENAI KPI FRAMEWORK                               │
├─────────────────────────────────────────────────────────────────────┤
│                                                                      │
│   VISIBILITY                 QUALITY                 AUTHORITY      │
│   ──────────                 ───────                 ─────────      │
│   1. Citation Rate           5. Answer Accuracy      9. Entity      │
│   2. Share of AI Voice       6. Sentiment Score         Recognition │
│   3. Answer Inclusion        7. Response             10. Source     │
│   4. Retrieval Rank             Completeness            Preference  │
│                              8. Brand Mention        11. Cross-     │
│                                 Accuracy                 Platform   │
│                                                      12. Trend      │
│                                                          Trajectory │
│                                                                      │
└─────────────────────────────────────────────────────────────────────┘

Visibility KPIs

1. Citation Rate

Definition: How often AI systems cite your content when answering relevant queries.

Formula:

Citation Rate = (Queries citing your content / Total relevant queries) × 100

How to Measure:

• Run 20-50 queries relevant to your expertise
• Count how many times your content/brand is cited
• Track weekly/monthly

Target: Aim for improvement over baseline, not absolute number

---

2. Share of AI Voice

Definition: Your brand's share of AI citations vs. competitors.

Formula:

Share of Voice = (Your citations / Total category citations) × 100

How to Measure:

• Run same queries for your brand and competitors
• Count citations for each
• Calculate percentage share

Target: Match or exceed market share

---

3. Answer Inclusion Rate

Definition: How often your content is included in AI-generated answers (not just cited).

Formula:

Inclusion Rate = (Answers featuring your content / Total relevant answers) × 100

How to Measure:

• Query AI systems on your topics
• Note when your information is incorporated into answers
• Differs from citation—content used, not just linked

Target: Growing trend

---

4. Retrieval Rank

Definition: When multiple sources are retrieved, where does yours appear?

How to Measure:

• Note position in Perplexity source lists
• Track order of citations in ChatGPT responses
• Monitor over time

Target: Consistent top-3 appearance

---

Quality KPIs

5. Answer Accuracy

Definition: How correctly AI systems represent your brand/content.

Formula:

Accuracy = (Correct statements / Total statements about you) × 100

How to Measure:

• Query AI about your brand
• Fact-check each claim
• Document errors

Target: >95% accuracy

---

6. AI Sentiment Score

Definition: The sentiment of AI-generated content about your brand.

Categories: Positive / Neutral / Negative

How to Measure:

• Generate 10+ responses about your brand
• Classify each as positive/neutral/negative
• Calculate ratio

Target: >80% positive or neutral

---

7. Response Completeness

Definition: How thoroughly AI covers your key messages.

How to Measure:

• List 5-10 key points about your brand
• Query AI and check how many are included
• Score completeness

Target: All key differentiators mentioned

---

8. Brand Mention Accuracy

Definition: Correct attribution of information to your brand.

How to Measure:

• Query for information you're known for
• Check if properly attributed to you
• Note misattributions

Target: 100% accurate attribution

---

Authority KPIs

9. Entity Recognition Score

Definition: Whether AI recognizes you as a distinct entity.

How to Measure:

• Ask AI "What is [Brand Name]?"
• Check for clear, accurate definition
• Note any confusion with similar names

Target: Clear, accurate recognition

---

10. Source Preference Index

Definition: Whether AI prefers your content over alternatives.

How to Measure:

• For queries you should own, check if you're cited first
• Track consistency across platforms
• Note when competitors are preferred

Target: First-choice for core topics

---

11. Cross-Platform Consistency

Definition: Consistency of AI representation across platforms.

How to Measure:

• Query ChatGPT, Perplexity, Claude with same questions
• Compare answers about your brand
• Note inconsistencies

Target: Consistent representation across all platforms

---

12. Trend Trajectory

Definition: Direction of your AI visibility over time.

How to Measure:

• Track all above metrics monthly
• Calculate month-over-month change
• Identify trends

Target: Positive trajectory across metrics

---

Measurement Template

Weekly Tracking (15 min)

## Week of [DATE]

### Quick Checks
- [ ] Brand query on ChatGPT
- [ ] Brand query on Perplexity
- [ ] Brand query on Claude

### Observations
- Cited: Yes/No
- Accurate: Yes/No
- Issues noted:

Monthly Deep Dive (2 hours)

## Month: [DATE]

### Citation Rate
- Queries tested: [#]
- Times cited: [#]
- Rate: [%]

### Share of Voice
| Brand | Citations | % |
|-------|-----------|---|
| You | | |
| Competitor A | | |
| Competitor B | | |

### Accuracy Check
- Statements reviewed: [#]
- Correct: [#]
- Accuracy: [%]

### Trend vs Last Month
- Citation Rate: [+/-]
- Share of Voice: [+/-]
- Accuracy: [+/-]

Benchmarking

KPI	Poor	Average	Good	Excellent
Citation Rate	<5%	5-15%	15-30%	>30%
Share of Voice	<10%	10-25%	25-40%	>40%
Accuracy	<80%	80-90%	90-95%	>95%
Entity Recognition	Not found	Confused	Mostly right	Perfect

See Also

• WF-003: AI Visibility Audit
• WF-004: 2026 AI-First Strategy
• Platform Comparison