Standard Operating Procedures

Fresh

These SOPs provide detailed, actionable procedures for implementing AI-era SEO practices based on Duane Forrester's insights.

SOP Categories

┌─────────────────────────────────────────────────────────────────────┐
│                    SOP ORGANIZATION                                  │
├─────────────────────────────────────────────────────────────────────┤
│                                                                      │
│   Content Optimization                                              │
│   ├── 001 - Content Chunking for AI Retrieval                      │
│   └── 006 - Creating Embedding-Friendly Content                    │
│                                                                      │
│   Trust & Authority                                                 │
│   ├── 002 - E-E-A-T Implementation for AI Systems                  │
│   ├── 005 - Knowledge Graph Presence                               │
│   └── 007 - Author Identity Signals                                │
│                                                                      │
│   Technical Foundation                                              │
│   ├── 003 - Schema Markup for Machine Trust                        │
│   ├── 004 - Making Sites AI-Crawlable                              │
│   └── 008 - AI Bot Access Setup                                    │
│                                                                      │
└─────────────────────────────────────────────────────────────────────┘

All SOPs

ID	Title	Category	Complexity
001	Content Chunking for AI Retrieval	Content	Medium
002	E-E-A-T for AI Systems	Trust	High
003	Schema Markup for Machine Trust	Technical	Medium
004	Making Sites AI-Crawlable	Technical	Low
005	Knowledge Graph Presence	Trust	Medium
006	Embedding-Friendly Content	Content	Medium
007	Author Identity Signals	Trust	Low
008	AI Bot Access Setup	Technical	Low

How to Use These SOPs

1. Assess your current state using the AI Visibility Audit
2. Prioritize by impact: Start with technical foundation (004, 008) then content (001, 006)
3. Follow step-by-step: Each SOP includes verification checklists
4. Track progress: Use the 12 GenAI KPIs to measure results

Recommended Order for New Sites

1. SOP 008 - AI Bot Access Setup
2. SOP 004 - AI-Crawlable Sites
3. SOP 003 - Schema Markup
4. SOP 001 - Content Chunking
5. SOP 002 - E-E-A-T Implementation