Workflow 002: Machine Trust Building
Fresh| Document Control | |
|---|---|
| Workflow ID | WF-002 |
| Version | 1.0 |
| Complexity | High |
| Duration | 4-8 weeks |
| Source | Machine Trust: Authority, Rebuilt for Retrieval |
Purpose
Build the authority signals that AI systems use to evaluate trustworthiness. This workflow establishes your presence in knowledge graphs, implements E-E-A-T signals, and creates verifiable author identity across platforms.
Why Machine Trust Matters
┌─────────────────────────────────────────────────────────────────────┐
│ MACHINE TRUST COMPONENTS │
├─────────────────────────────────────────────────────────────────────┤
│ │
│ AI systems evaluate trust through: │
│ │
│ ┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐ │
│ │ Entity Identity │ │ Cross-Platform │ │ Schema Markup │ │
│ │ │ │ Consistency │ │ │ │
│ │ - Knowledge │ │ │ │ - Structured │ │
│ │ graphs │ │ - Same name │ │ data │ │
│ │ - Wikipedia │ │ - Same photo │ │ - Author info │ │
│ │ - Wikidata │ │ - Same bio │ │ - Organization │ │
│ └─────────────────┘ └─────────────────┘ └─────────────────┘ │
│ │ │ │ │
│ └─────────────────────┼─────────────────────┘ │
│ ▼ │
│ ┌─────────────────────┐ │
│ │ MACHINE TRUST │ │
│ │ Score Increases │ │
│ └─────────────────────┘ │
│ │
└─────────────────────────────────────────────────────────────────────┘Prerequisites
- [ ] Brand/organization name finalized
- [ ] Professional author photos
- [ ] Access to social media accounts
- [ ] Website admin access
- [ ] Content publishing capability
Phase 1: Entity Foundation
Duration: 1-2 weeks
Tasks
Create/claim Wikidata entry
- Search for existing entry
- Create if not found
- Add all relevant properties
- Include identifiers (Twitter, LinkedIn, etc.)
Claim Google Knowledge Panel
- Search for brand on Google
- Claim panel if exists
- If no panel, document for future
Optimize Crunchbase profile
- Claim or create profile
- Complete all fields
- Add team members
- Link to website
Deliverables
- [ ] Wikidata entry live
- [ ] Knowledge Panel claimed (if available)
- [ ] Crunchbase profile complete
→ Reference: SOP 005 - Knowledge Graph Presence
Phase 2: Author Identity
Duration: 1-2 weeks
Tasks
Create author hub pages
- One page per primary author
- Include full credentials
- List all publications
- Add schema markup
Standardize bylines
- Same name format everywhere
- Include credentials
- Link to author hub
Implement Person schema
json{ "@type": "Person", "name": "Author Name", "jobTitle": "...", "sameAs": ["linkedin.com/...", "twitter.com/..."] }
Deliverables
- [ ] Author hub pages created
- [ ] Byline template established
- [ ] Person schema implemented
→ Reference: SOP 007 - Author Identity Signals
Phase 3: Platform Alignment
Duration: 1-2 weeks
Tasks
Audit all platform profiles
- LinkedIn (company and personal)
- Twitter/X
- GitHub
- Medium
- Substack
- Industry-specific platforms
Standardize across platforms
- Same name format
- Same professional photo
- Consistent bio
- Matching credentials
Cross-link everything
- All profiles → Website
- Website → All profiles
- Profiles → Each other (where possible)
Deliverables
- [ ] Platform audit complete
- [ ] All profiles standardized
- [ ] Cross-linking implemented
Phase 4: E-E-A-T Signals
Duration: 1-2 weeks
Tasks
Document experience
- Add case studies
- Include real examples
- Show actual work
Demonstrate expertise
- Publish authoritative content
- Add credentials to all content
- Include expert citations
Build authoritativeness
- Get cited by other sources
- Participate in industry discussions
- Contribute to expert roundups
Establish trustworthiness
- Add privacy policy
- Display contact information
- Include about page
- Show physical address (if applicable)
Deliverables
- [ ] Experience documented
- [ ] Expertise visible
- [ ] Authority signals present
- [ ] Trust elements in place
→ Reference: SOP 002 - E-E-A-T Implementation
Phase 5: Schema Reinforcement
Duration: 1 week
Tasks
Implement Organization schema
- Full company details
- sameAs for all profiles
- Contact information
Add author schema to all content
- Link to Person entities
- Include credentials
- Add dateModified
Validate all schema
- Use Google's testing tool
- Fix any errors
- Document implementation
Deliverables
- [ ] Organization schema live
- [ ] Author schema on all content
- [ ] Zero validation errors
→ Reference: SOP 003 - Schema Markup
Phase 6: Verification & Monitoring
Duration: Ongoing
Tasks
Verify entity recognition
- Query AI systems about your brand
- Check accuracy of responses
- Note any errors or gaps
Set up monitoring
- Monthly brand mention checks
- Quarterly profile audits
- AI response accuracy tracking
Create maintenance schedule
- Profile update reminders
- Schema validation checks
- Cross-link verification
Deliverables
- [ ] Baseline AI recognition documented
- [ ] Monitoring schedule established
- [ ] Maintenance calendar created
Success Criteria
| Metric | Target |
|---|---|
| Knowledge graph presence | Wikidata + Crunchbase |
| Platform consistency | 100% aligned |
| Schema validation | Zero errors |
| Author pages | All primary authors |
| E-E-A-T signals | All four present |
Timeline Summary
Weeks 1-2: Entity Foundation (Phase 1)
Weeks 2-3: Author Identity (Phase 2)
Weeks 3-4: Platform Alignment (Phase 3)
Weeks 4-6: E-E-A-T Signals (Phase 4)
Week 6-7: Schema Reinforcement (Phase 5)
Week 8+: Verification & Monitoring (Phase 6)Next Steps
After completing this workflow:
- Continue to WF-003: AI Visibility Audit for measurement
- Maintain quarterly reviews
- Expand author roster as needed